Privacy Policy
Effective Date: June 19, 2025
Rare Breed Co. LLC (“we,” “us,” or “our”) operates the website at https://rbcopartners.com (the “Site”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
1. Information We Collect
a. Personal Data You Provide
- Name, email address, phone number, company name (via contact forms, newsletter sign-ups, event registrations)
b. Automatically Collected Data
- Usage data (pages visited, time on site, referring URL, browser/device type)
- Behavioral data (clicks, scroll depth, video engagement)
- Messaging data (email opens, clicks, unsubscribe actions)
c. Cookies & Similar Technologies
- Essential cookies (necessary for site functionality)
- Analytics & performance cookies
- Marketing & advertising cookies
2. How We Use Your Information
- To Communicate: respond to inquiries, send newsletters, confirm registrations
- To Personalize Experience: tailor content, offers, and marketing communications
- To Improve Our Site: analyze performance metrics, optimize UX and content
- To Advertise: retarget audiences and build lookalike segments
- To Fulfill Legal Obligations
3. Third-Party Services & Disclosure
We partner with various service providers to power analytics, marketing, email/SMS, hosting, and security.
Category Examples:
- Analytics Providers (e.g., Google Analytics)
- Advertising & Tracking Partners (e.g., Facebook Pixel)
- Email & SMS Platforms (e.g., Klaviyo)
- Hosting & Security (WordPress, hosting provider)
For a full, up-to-date list of our data processors and their privacy commitments, see the Appendix: Data Processors.
We never sell or rent your personal data. We only share data with these providers under strict confidentiality for the purposes described.
4. Cookie Consent & Management
We display a persistent notice in the footer informing you that we use cookies to enhance your experience. By continuing to use the Site, you consent to the placement of essential, analytics, and marketing cookies.
If you wish to manage or disable cookies, you can do so at any time through your browser settings. Please note that disabling essential cookies may impact Site functionality.
5. Data Retention
We retain personal data only as long as necessary for the purposes outlined or to meet legal requirements. Usage and analytics data are kept for up to 24 months.
6. Your Rights & Choices
Depending on your location, you may have the right to:
- Access: request a copy of your data
- Correction: ask us to correct inaccurate or incomplete data
- Deletion: request deletion of your data
- Opt-Out: unsubscribe from marketing at any time via unsubscribe links or by contacting us
To exercise these rights, email privacy@rbcopartners.com. We will respond within 30 days.
7. Children’s Privacy
Our Site is not directed to children under 16. We do not knowingly collect personal data from minors. If you believe we have collected such information, please contact us to request deletion.
8. Changes to This Policy
We may update this Policy to reflect changes in practices or legal requirements. The revised version will have a new Effective Date, and significant changes will be highlighted on our Site.
Appendix: Data Processors
| Vendor | Category | Purpose |
|---|---|---|
| Google Analytics | Analytics Provider | Site usage tracking |
| Facebook Pixel | Advertising & Tracking Partner | Ad targeting & performance |
| Klaviyo | Email & SMS Platform | Email marketing & SMS campaigns |
| WordPress | Hosting & Security | Site hosting & platform updates |