Strategic Story-first
Digital Marketing

Your brand isn’t just how you look - it’s how you’re remembered. At Rare Breed Co., we build strategic, story-driven brand systems that position you to stand out and scale. From visual identity (logos, color systems, typography, creative direction) to core messaging (voice, tone, story, values), we craft brands that are bold, intentional, and built for connection. Whether you’re starting from scratch or repositioning for your next chapter, we’ll make sure your brand feels like it belongs - and wins - wherever it shows up.

Your website is your storefront, your salesperson, and your first impression - all in one. We design and develop high-performing websites that merge elevated design with strategic function, built to support growth across the entire customer journey. Whether you’re launching a new brand or rebuilding an underperforming site, we bring clarity to the structure, intention to the flow, and conversion to the surface. We specialize in eCommerce platforms like Shopify but design with flexibility across industries and tools. From layout and content to performance and integrations, we build digital experiences that do the selling for you.

Clicks are cheap. Conversions are everything. We identify what’s working, what’s broken, and where opportunity is being left on the table. Through data-backed audits, A/B testing, behavioral insights, and funnel refinement, we help you turn browsers into buyers - and buyers into repeat customers. From landing page strategy to upsell logic, we bring both the psychology and the systems to grow your average order value and improve performance at every step of the customer journey.

We build retention machines. Using Klaviyo, we craft automated flows and campaign systems that work around the clock to nurture leads, recover carts, drive repeat purchases, and grow customer lifetime value. From welcome sequences and post-purchase touchpoints to win-backs, promos, and launches, we make sure every message feels personal - and performs. We also manage and segment your lists, optimize deliverability, and align messaging across both email and SMS so you stay connected where it counts.

Most brands have tactics. Few have a plan. Rare Breed Co. brings structure, strategy, and foresight to every part of your marketing ecosystem. From launch calendars and content planning to retention strategy and lifecycle mapping, we help you align efforts across channels and build a system that grows with you. Whether you need a full-funnel growth roadmap or high-level guidance to bring it all together, we help you stop guessing and start scaling - with intention.